Tobo Blog

Technology is advancing at lightning speed. To learn more about studies on children's interactions with the digital world, how families are using technology, market research and intelligence, and emerging technology, sign up for Tobo's newsletter. At Tobo, tomorow is now.

2018-02-16
Viva La Evolution?
YouTube has become a powerful tool in launching and marketing kids products, but licensees and licensors have to acknowledge that with great power, comes great responsibility. Read more
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2018-02-15
Enough With the Screen Time Scare! How to Be Sensible About Children’s Device Use - EdSurge News
When the American Academy of Pediatrics released its most recent set of guidelines for children’s media use, much of the list reflected the ... Read more
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2018-02-14
Using media to support children’s STEM learning
We shouldn’t view media as ‘the enemy’, but embrace it as a learning tool for children, particularly for STEM subjects, so say Kelly Sheehan and Bri Hightower. Science and maths media not only supp… Read more
2018-02-13
Facing a new reality
Facebook may have two billion active users, but it could meet its most discerning demo yet with Messenger Kids. Read more
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2018-02-12
Facebook Losing Younger Users
According to eMarketer’s latest forecast, Facebook is losing younger users at an even faster pace than previously expected. And while it was once able to count on Instagram to retain that audience, Snapchat may now be siphoning away more users. Read more
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2018-02-12
Quelle est l'appli préférée des ados?
Adieu Facebook, les applications préférées des ados sont Snapchat, Youtube et Instagram. Une étude de l’association Génération Numérique sur les 11-18 ans nous en dit plus sur les usages numériques des adolescents. Read more
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2018-02-12
Les habitudes médiatiques des enfants et des jeunes
Quels contenus médiatiques et types d'appareils ont la cote chez les tout-petits, les enfants et les jeunes? Read more
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2018-02-11
What The Screen Time Experts Do With Their Own Kids
Many of these experts are also parents, and their work informs their approach to making rules with their kids about phones, TV and other media. Read more
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2018-02-11
Snapchat will now let you create your own custom Lenses and Filters
Starting today, Snapchat users will be able to create a personalized Snapchat Lens for purchase through the website or application. Read more
2018-02-11
The new rules of fan engagement
As digital platforms continue to change the way kids interact with their favorite properties, IP owners need to adjust how they react to (and guide) fan engagement. Read more
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