Tobo blog

Le numérique avance à une vitesse fulgurante. Pour suivre en temps réel les études sur le numérique jeunesse, les usages par les familles, de l'intelligence de marché et les technologies émergentes, abonnez-vous à l’infolettre du Tobo Blog. Ici, c'est pas demain la veille, mais aujourd'hui.

 

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TV
2018-07-05
How do you create a hit kids' TV show?
So how do certain characters and stories hook kids? And how do firms go about making a monster hit? Lire la suite
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2018-07-05
BBC Children’s to steer away from VR programming
The BBC’s head of children’s products, Lucie McLean, said she is hesitant to create VR products for young viewers until research proves it is safe to do so, Lire la suite
TV
2018-07-04
BBC orders bingeable teen content for iPlayer
The UK pubcaster has commissioned a raft of digital teen content that will live as box sets on BBC iPlayer, in a move to keep pace with VODs such as Netflix and YouTube. Lire la suite
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2018-07-03
Majority Of Teens Stand Behind Cause Marketing, According To Study
A new study conducted by Fuse reveals why more brands should embrace cause marketing as a means of reaching teenage audiences. The study, which surveyed 2,000 teens in the US between the ages of 14-17, found that 67 percent were more likely to purchase from a company that supported a cause than one that doesn’t. Lire la suite
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UX
2018-07-03
Designing for accessibility is not that hard
Seven easy-to-implement guidelines to design a more accessible web ❤️ Lire la suite
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2018-06-29
'I don't like the stress of dying': the game for people who don't want to fight
#SelfCare packs a ‘tend and befriend’ strategy to appeal to players who find combat titles a turn-off. Its designers, Brie Code and Eve Thomas, make the case for staying in bed all day Lire la suite
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2018-06-28
Hervé Tullet et l’enfance de l’art, en livres
L’auteur d’albums jeunesse monte le projet «L’expo idéale», produit par Tobo. Lire la suite
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2018-06-26
Instagram s'affirme en acteur majeur de la vidéo et s'attaque à Youtube
Instagram se lance dans la vidéo grand format et ouvre cette semaine l'appli IGTV. Avec des vidéos verticales long format, Instagram s'attaque clairement à son concurrent YouTube. Lire la suite
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2018-06-26
Ikea's New App Can Help Kids Bring Any Old Cardboard Box to Life
In its latest creative project, the Swedish company and its agency partners developed a new app that will help facilitate creative play by better empowering those kids to turn an old box into something completely new. Lire la suite
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2018-06-26
Voice Assistant use to grow 1000% to reach 275 million by 2023, Juniper says
Juniper Research has found that the adoption of voice assistants such as Alexa and Google Assistant will be a key factor behind smart home growth, with 275 million voice assistant devices used to control smart homes by 2023. Lire la suite
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