Tobo blog

Le numérique avance à une vitesse fulgurante. Pour suivre en temps réel les études sur le numérique jeunesse, les usages par les familles, de l'intelligence de marché et les technologies émergentes, abonnez-vous à l’infolettre du Tobo Blog. Ici, c'est pas demain la veille, mais aujourd'hui.

 

2019-10-28
The discoverability dilemma
It's the golden age of content! But with so many platforms and shows to watch, no one can find anything new. All week we're breaking down different discoverability problems and how to beat them. Lire la suite
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2019-10-25
Les groupes médias tirent parti de leurs forces pour créer une offre de podcasts natifs
Par Adrien Joly, consultant indépendant, billet invité. Face à l’explosion du podcast natif, de plus en plus de groupes médias tendent l’oreille pour se lancer dans l’aventure. Comment s'approprien… Lire la suite
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2019-10-25
Extrapage, des livres-jeux interactifs et éducatifs étonnants pour les enfants - Geek Junior -
Extrapage est une startup qui propose une expérience de lecture interactive inédite. Deux premiers livres-jeux sont déjà disponibles en librairie Lire la suite
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2019-10-23
Children's Commissioner calls for ban on all non-cosmetic in-game purchases
Among the top recommendations: "Developers and platforms should not enable children to progress within a game by spending money. Spending should be limited to items which are not linked to performance -- e.g. aesthetic items such as new outfits." Lire la suite
2019-10-21
Which IPs are winning kids’ hearts?
Hands-on play, social gaming and Disney properties top Smarty Pants' Brand Love survey this year. Lire la suite
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TV
2019-10-18
Why Kids’ Programming Will Be a Major Battleground in the Streaming Wars
When “Moana” left Netflix on Dec. 20, parents of little kids let out a collective wail of despair on Twitter and Facebook parenting groups everywhere. The phrase “ruined Christmas” was pointedly us… Lire la suite
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2019-10-18
50 Years (And Counting) For 'Sesame Street'
Fifty years of "Sesame Street." From Kermit to Elmo, Oscar and Big Bird, we celebrate the show that’s taught children around the world to read, laugh and love to learn. Lire la suite
2019-10-18
How prodcos are creating content for immigrant children
Weekend read: At least half of the world's refugees are kids, and companies like Sesame Workshop, Tobo and DreamWorks Animation are working to make content that speaks to—and for—them. Lire la suite
TV
2019-10-18
How prodcos are creating content for immigrant children
At least half of the world's refugees are kids, and companies like Sesame Workshop, Tobo and DreamWorks Animation are working to make content that speaks to—and for—them. Lire la suite
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2019-10-17
TikTok makes education push in India
China’s TikTok today launched an education program in India as the popular short-video app looks to expand its offering and assuage local authority in one of its biggest markets. This is the first time TikTok has launched a program of this kind in any market. Lire la suite
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