Tobo blog

Le numérique avance à une vitesse fulgurante. Pour suivre en temps réel les études sur le numérique jeunesse, les usages par les familles, de l'intelligence de marché et les technologies émergentes, abonnez-vous à l’infolettre du Tobo Blog. Ici, c'est pas demain la veille, mais aujourd'hui.

 

2019-04-18
Why animation prodcos are trying out live action
9 Story, Nelvana and CAKE are moving beyond cartoons and joining the long-form live-action renaissance with new content and strategic partnerships. Lire la suite
2019-04-18
Representation report card: Where kids content is failing
A new study analyzing North American kids TV has found the percentage of female non-human characters is very low, and it's not much better behind the camera. Lire la suite
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2019-04-16
The Evolution of Stereotypical Color-Coded Childhoods
Photographer JeongMee Yoon explores advertisements to children through their objects. Lire la suite
2019-04-15
Why parents are struggling to monitor kids online
As today's kids grapple with a complex digital world, new research from Smarty Pants looks at how parents are balancing being a friend and protector online. Lire la suite
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2019-04-12
Amazon reportedly employs thousands of people to listen to your Alexa conversations
Not only is Alexa listening when you speak to an Echo smart speaker, an Amazon employee is potentially listening, too. Lire la suite
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2019-04-09
Why all internet lifestyle brands look the same
Solid background? Single product shot? You must be an internet lifestyle brand. Lire la suite
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2019-04-09
Why brands are turning to Amazon Prime Video to distribute their own content
Amazon’s Prime Video Direct was initially set up as a self-serve platform to let production companies upload videos to sit alongside Amazon’s own TV shows and movies. Two years after its launch, advertisers are now starting to see it as a viable distribution tool for branded content. Lire la suite
2019-04-09
Laughter lessons from seven-year-olds
How do kids make each other laugh? New research finds that animal noises, fantastical stories and fart jokes are always good for a chuckle. Lire la suite
2019-04-09
Ubongo sees growing global demand for African content
With a goal of reaching 15 million kids, the Tanzanian prodco is prepping content to export around the world, while also addressing the region's education crisis. Lire la suite
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2019-04-08
Apple+, une nouvelle stratégie de services à valeur ajoutée : s'abonner plutôt qu'acheter
Par Jérôme Derozard, consultant et entrepreneur. Billet invité Confronté – comme les opérateurs telcos avant lui – à un ralentissement de la croissance de sa base d’utilisateurs mobiles, Apple a pr… Lire la suite
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