Throughout Season 1, Jenny came alive on digital platforms with her social media accounts and personal blog to share her leukemia on a daily basis. For season 2, her yung audience will closely follow a Jenny who is doing better, learning to face her emotions and who shares her tips to manage them, always with the authenticity and humour that her fans love.
Jenny's digital system for Season 2 is divided into 3 main parts:
the deployment of more than 150 exclusive content, which will take place on websites and social networks
the #defiemotions, which takes over from the défi sourire to convey the message that it is normal and healthy to experience emotions and especially to share them, supported by the Quiz des Emotions, a fun journey offered on Facebook messenger and Jenny's blog that consists of identifying, assuming and sharing emotions through a dialogue with a chatbot !
a major communication campaign, with exclusive Facebook Live events and partnerships with influencers